RSA
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How To Be More Pirate
The RSA is a 258 year-old charity devoted to driving social progress and spreading world-changing ideas.
Each year they hold their own student design awards, which cover many different issues.
Sam Conniff Allende, Founder and former CEO of award-winning marketing agency Livity, shares his perception of a new generation of ‘pirates’ and their refusal to conform to an outdated societal system. An optimistic reflection on these young people, it argues that this generation has a better understanding of the changes required to break the mould than any other before. This animation was created to accompany a speech given by Sam Conniff Allende.
The aim was to clarify, energise and illuminate the audio content.
